In 1926, with the company already established in Geneva, he launched the first water-resistant watch on the market, the revolutionary and popular “Oyster” model, which was equipped with a hermetically sealed case capable of guaranteeing a degree of protection and resistance for the watch never seen before.
One of their most representative models is the well-known “Submariner”, not to mention their latest new edition of their extreme diving model “Deepsea”. This brand-new version of their iconic model is dedicated to film director James Cameron and is featured in the documentary “Deepsea Challenge 3D” at the Museum of Natural History in New York.
The film depicts James Cameron’s historic dive into the Mariana Trench, a feat accomplished with the support of Rolex and National Geographic. The aim of the expedition was to reach and explore the deepest point of the ocean, some 11 kilometres below. This fabulous timepiece withstood the challenge flawlessly and set new standards in terms of endurance and precision.
Rolex is also one of the world’s largest watch brands in terms of production capacity, making an average of more than two thousand watches every day.